Handwerkstraße 5-7, 70565 Stuttgart, Germany

Information about cookies
Seals-Shop GmbH (“Seals-Shop” or “we”) uses cookies on the Seals-Shop website to improve our service for you. Some of the cookies we use are essential for certain services to work; others are used to collect information on the use of the website (statistics) so that we can make the site more convenient and useful for you. Some cookies are temporary and will disappear when you close your browser; others are persistent and will remain on your computer for some time. We also use some local cookies that are tied to local campaigns and which will disappear when the campaign ends.

Our use of cookies is always subject to our general Privacy Policy, which can also be found on this site.

What is a cookie and what is it used for?

A cookie is a small text file that a website transfers to the site visitor’s hard disk or web browser to track the site usage. Cookies are used on many websites to provide visitors access to different functions. The information in a cookie makes it possible to follow how a visitor is using the website.

Two kinds of cookies

One type of cookie saves a file on your computer for an extended period of time and its purpose is to facilitate the activities of an individual person, for example, when using a functionality that requires a login, during registration or when ordering material. Cookies are used to measure the number of page views and visitors for internal and external statistics. Statistical information is anonymous and does not contain any names, e-mail addresses or any other information that can be connected to one individual.

The other kind of cookie is called a “session cookie”. When a visitor is surfing a webpage, this cookie is stored temporarily in the cache memory of the computer. This type of cookie may be used, for example, to keep track of the chosen language. Session cookies are not stored on your hard disk for an extended period and will disappear when you close your browser.

This website uses both types of cookies to make it easier for you to access the information on the site. Unless specifically stated elsewhere (e.g. in our Privacy Policy, cookies are never used by us for the purpose of gathering personal data. If you do not accept Seals-Shop’s use of cookies on our website, it is possible to configure your browser to reject cookies by modifying your browser settings. You can also find out more about cookies and how to delete and control them by opening the “Help” menu in your web browser.

Third-party cookies

We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics (additional information on Google Analytics can be found at our Privacy Policy). The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than six months.

How do I prevent cookies from being placed?

Most web-browser automatically accept cookies. You can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies.Some browsers have a special mode that deletes cookies directly after your visit. Internet explorer 8 or newer calls this function “in private- brows”; Google Chrome Version 10 calls it “Inkognito”, Firefox 3.5 calls it “private mode”; Safari Version 10 calls it “private surfing” and Opera 10.5 calls it “private tab”.

You can find instructions on how to change your cookie settings in the “help” area of your browser. You can delete cookies already stored on your computer or device at any time. Furthermore you can object to the collection and transfer of personal data or prevent the use of your data by deactivating java-script in your browser or installing a tool to prevent it. If you do not wish that we collect and analyze data about your visit through the use of cookies you can object for the future at any time (Opt-Out).

An opt-out-cookie in your internet browser is needed to implement the objection technically. This cookie only serves the purpose of assigning your objection. Please note that the opt-out cookie is only valid for the internet browser in which it was placed. This means that if you delete cookies or use a different internet browser you have to opt-out again. If you decide not accept cookies in general you can naturally still visit and use our website but we cannot guarantee an optimal browsing experience. Additionally some content may not be available and the use may be limited.

We currently use the following third party cookies:

Google Analytics

This website uses Google Analytics of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).The Hamburg Commissioner for Data Protection and Freedom of Information reached an agreement with Google based on the decision of the Düsseldorf Group on data protection Therefore it is possible to use Google Analytics in a manner which is compliant with applicable law and does not raise any concerns. We will comply with these requirements. In particular we draw your attention to the fact that Google Analytics is supplemented by the code ”gat._anonymizeIp();” on this website to guarantee the anonymised collection of IP addresses (so called IP-masking).

Please also note the following information about the use of Google Analytics:

On behalf of Seals-Shop, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website and internet usage to Seals-Shop. Google will not associate your IP address transferred by your browser during the use of Google Analytics with any other data held by Google.

In addition, we use the Google Enhanced E-Commerce plug-in which allows us to measure the interactions with products on our websites, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds. To evaluate and to measure such interactions, we collect and provide Google with certain data in an anonymized way, i.e. we do not collect personal data and do not provide Google with any personal data (and not with any keys or processes to allow Google to de-anonymize the provided information). We collect and store the following non-personal data in connection with the interaction with our webshop in order to improve the use of our webshop: product impressions, product views and product data (for example product ID, product name, category, price, quantity) and further action data [for example information on revenue, tax or shipping).

You can find more information about the functionality of the Google Enhanced E-Commerce plug-in here:

You can prevent Google's collection and processing of the data generated by the Cookie and the Google Enhanced E-Commerce plug-in and linked to your use of the website (including your IP address) by downloading and installing the browser-plugin available under the following link:

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics.We point out that in this case you may not be able to use the full functionality of this website.

Further information about the terms of use and data protection is available at or at as well as in the Google Data Privacy Policy.

Google Dynamic Remarketing & Similar Audiences

On our website we use Google Dynamic Remarketing & Similar Audiences of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“).
This technology enables us to display similar target-group orientated advertisements after you visit our website. These advertisements orientate on the products and services you clicked on during your visit. To create interest-based advertisements Google uses cookies. Cookies are small text files that are stored in your browser during your visit on our website. Cookies store information about visits and anonymized data about the use of our website. Please note that no personal data is stored by these cookies. If you visit other website of the “Google Display Network” you might be shown advertisements that take previous visited websites and their content into account.

If you do not wish to receive user-based advertisements from Google you can deactivate advertising by changing the advertisement settings.
You can find further information about the use of cookies in the google privacy policy.

Double Click

We use DoubleClick, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"). DoubleClick uses cookies to enable interest-based advertisements. The cookies identify which ad has been shown in the browser and whether you have accessed a website through an ad. The cookies do not collect personal information.

If you do not wish interest-based advertisement you can prevent the storage of cookies which are necessary for these technologies to work. In these cases your visit will not flow in the user statistics. You have the possibility to select types of google advertisements or to deactivate interest based advertisements. Alternatively you can deactivate third party cookies by visiting the website of the network advertising initiative. We and Google will receive statistical information about the amount of users visiting the website. If you do not wish to be part of this statistic you can prevent it by adding specific programs to your browser.

New Relic

We use the web analysis plugin New Relic to receive statistical evaluations of the speed of this website. This service is provided by New Relic Inc., 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA (“New Relic”).

If a user calls up this service, which contains the plugin, the browser establishes a direct connection with servers of New Relic. The provider does not have influence on the amount of data that New Relic collects via the plugin and informs the user according to his state of knowledge:

By implementing this plugin New Relic is provided with the information that a user has called up the website. If the user is logged in via New Relic New Relic can connect his visit to his New Relic account. If the user does not have an account there is still a possibility that New Relic collects and stores its IP-address.

You can find information about the purpose and extent of the data collection and about the further use of data by New Relic as well as information about your rights and data protection settings here:

However, you can prevent personal data from being collected and processed by NewRelic by disabling the Java-Script in your browser or installing an ad blocker tool. In addition you can opt-out for user related advertising by visiting

If a user is member at New Relic and does not want New Relic to collect information via this service and combine this information with member data, he has to log out of New Relic before calling up this site.


We use services of wiredminds GmbH, Lindenspürstraße 32, 70176 Stuttgart ( for advertisement purposes and to optimize our services on this website. Thereby data is collected, processed and used to create pseudonymized user profiles. Where possible and reasonable user profiles are completely anonymized. Cookies may be used for this purpose. Cookies are small text files that are stored on the user’s computer and enable us to recognize your browser. The thereby collected data that may contain personal data is transmitted to wiredminds or directly collected by them. Wiredminds can use your data to create anonymized user profiles. Without your explicit consent wiredminds does not use the data to identify the data subject and does not combine personal data with the bearer of the pseudonym. If IP-addresses are collected they are anonymized by deleting the last numbers immediately after the collection. You can object to the collection, processing and use of your personal data at any time with effect for the future by using the following link.