Data Protection Policy of SEALS-SHOP GMBH

Schockenriedstr. 1, 70565 Stuttgart, Germany
As of 25 May 2018


We are happy that you visit our website and are interested in our Seals Shop GmbH and our services. To ensure that you feel safe and comfortable when visiting our website, we take protection of your personal data and their confidential treatment very seriously.

In this information on data protection, we therefore would like to inform you about when we store which data and what purpose we use them for – of course under observation of the applicable data protection rules.

If you have any more questions on handling of your personal data, please contact our data protection officer, whose contact details you can find below.

The continuous technical further development, changes to our services or the legal situation, along with other reasons, may require adjustment to our data protection policy. Therefore, we reserve the right to change this data protection policy at any time and ask you to keep yourself informed about its current status.

General information

If not stated otherwise in the following sections, personal data will generally not be collected, processed or used when you use our websites.

When you access our website, our web servers will automatically collect general information. This includes the type of web browser, the operating system used, the domain name of the internet service provider, the truncated IP address of the computer you use, the website from which you visit us, the page you visit on our site and the date and duration of the visit.

We cannot use these data to identify the individual user. We only evaluate the data statistically and use them only to improve attractiveness, contents and functions of our websites.

The term “personal data”

The EU General Data Protection Regulation (GDPR) defines personal data as follows:

Any information relating to an identified or identifiable natural person (“Data Subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or by one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Legal basis relating to processing of personal data:

As far as we obtain your consent for processing activities concerning personal data, Article 6(1)(a) GDPR serves as the legal basis for processing of your personal data.

When processing your personal data is required to perform a contract between you and Seals-Shop GmbH, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing activities that are required to implement pre-contractual measures.

As far as processing of personal data is required to comply with a legal obligation that our company is subject to, Article 6(1)(c) GDPR serves as the legal basis.

If processing is necessary for the purposes of a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the Data Subject do not override the former interest, Article 6(1)(f) GDPR serves as the legal basis for processing.

Data erasure and storage period:

The personal data of the Data Subject will be erased or blocked as soon as the purpose of storage ceases to apply. Storage may further take place when this is stipulated by the European or national legislator in regulations under Union law, laws or other rules that the controller is subject to. Blocking or erasure of the data shall also take pace if a storage period required by the standards mentioned above expires, except if further storage of the data is required for entering into a contract or performance of a contract.

Collection and processing of personal data

Personal data will only be collected if you provide them on your own, e.g. to perform an order, for a survey, a lottery or registration for personalised services. There, you will be informed about the intended processing purpose and, if necessary, asked to consent to storage.

The personal data collected within the context of our website will only be used without your consent to process orders or process your requests and may be passed on to the relevant company of the Trelleborg group for this. Only with your consent will there be any use of your data beyond this in a centrally managed database of customers and potential customers and managed under the responsibility of Seals-Shop GmbH, as well as combination of your data in Trelleborg group. Use of these data remains limited to purposes of advertising as well as market and opinion research and is possible only for companies of Trelleborg group. You may revoke your respective consent at any time, effective for the future.

Your data will be encrypted before transfer and processing in order to protect them against access by unauthorised persons. Please note that emails sent unencrypted are not transmitted with access protection.

Your data will not be sold, leased or provided to any third parties in any manner other than described here. Transfer of personal data to state institutions and public authorities shall only take place within the context of mandatory national provisions. Our employees, service providers and dealers have been obligated to strict confidentiality by us.

Contact options

You may contact us if you have any questions, wishes and suggestions. You may do so, among others, by phone or via our contact form. In such a case, the information provided by you will be stored for the purpose of processing of your contact. We will, of course, use the personal data transmitted to us in this manner only for the purpose for which you provide them to us when you contact us.

The input requested as mandatory on our contact form serves to specify your request, the precise internal assignment and optimal processing of your request. Beyond this, the data collected in this manner will be reconciled with data that may be collected by us otherwise if you have given your corresponding consent beforehand, which you may withdraw at any time, effective for the future. In order to exercise your withdrawal, please contact the office stated at the end of this policy.


You may subscribe to our free newsletter. With that newsletter you will receive all current news and information concerning our offers at regular intervals. You need a valid email address to receive the newsletter. We will review the email address entered by you for whether you are actually the owner of the indicated email address or if the owner is authorised to receive the newsletter. For this, we will send an email to the email address indicated by you, the receipt of which you will then confirm. After you have confirmed the email, you will be signed up for our newsletter.

When you subscribe to our newsletter, we will store your truncated IP address and the date as well as time of your registration. This serves security reasons only, in case a third party abuses your email address and subscribes to our newsletter without your knowledge. We will not collect any further data in this context and we will only use them for your subscription to our newsletter.

You can unsubscribe from our newsletter at any time. For details on unsubscription from our newsletter, see the confirmation email and every single newsletter beyond this. After unsubscription, your data collected for subscription to the newsletter will be erased without undue delay, apart from data required for the running of your existing customer account.


You may register with us and set up a customer account. For your registration, we collect and store the following mandatory data:

Form of address, first name, last name, title, company name, address, email (user name), phone number, password, VAT number, country.

After your registration, you will receive your personal password-protected access and may view and manage the data furnished by you. Registration is chosen freely but may also be a condition for using our services.


Applications can be sent in to us via e-mail. The applications are forwarded to our Personnel department and will of course be treated confidentially. We only process the data that you make available to us within the context of your application.

Please ensure as a matter of course that your initial contact via e-mail is not sent in an encrypted form.

Live chat function

You can contact us directly by using the live chat function on our website. We will process the data indicated below in order to render customer services to you (e.g. for answering customer requests concerning our services, products, technical help or commercial matters) and also in order to support you in future purchases and service requests. Beyond this, we track and evaluate the services provided by the Seals-Shop for the purpose of continuous improvement. We process the following data: Name, date, time, chat history (including personal data that you provide to us freely during the chat).

We will not pass on any data provided freely to any third parties without your advance consent (except if this is permitted under consideration of applicable law; e.g. by data processing agreement) or use this information for any other purposes.

Product Finder

The "Product Finder" is intended to help you identify a comparable seal in the Seals-Shop GmbH portfolio to the one you have been using up to now. We would like to point out that the seal only fulfils the specifications quoted on our website. The function and the sealing performance of the products supplied by the Seals-Shop is not only dependent on their own properties but is rather much more dependent on the interaction of the delivered product with the other components of the respective overall system of the application. The selection and testing of suitability of the products delivered by the Seals-Shop for a given sealing system is therefore exclusively the responsibility of the customer, as is the testing or verification of the interplay of the Seals-Shop products with the other components in the sealing system or overall system of the application. The "Product Finder" can only provide the user with support in the selection of products but cannot replace application-specific advice.

Data transfer to other companies of the group

Transfer of your data to third parties outside of Trelleborg group will generally not take place, except if we are legally required to do so, if data must be passed on to perform the contractual relationship, or if you have previously expressly consented to forwarding of your data.

Data transfer to external service providers (processors)

Your data will be passed on to service providers if these work on our behalf and support Seals-Shop GmbH in rendering its services.

Your personal data will be processed by engaged service providers within the context of processing in accordance with Article 26 and 28 GDPR.

The service providers mentioned above will only receive access to such personal data that are required to perform the respective activity. Such service providers must not pass on your personal data or use them for any other purposes, in particular for any advertising purposes of their own.

As far as external service providers come into any contact with your personal data, we have taken legal, technical and organisational measures and perform regular reviews to ensure that these also comply with applicable data protection rules.

Your personal data will not be commercially forwarded to any other companies.

Website optimisation tools

Within the context of collection of personal data through website optimisation tools, we refer to our legitimate interest as contemplated by Article 6(1)(f) GDPR, in conjunction with recital no. 47. According to this, direct marketing is usually a legitimate interest. Your interests, fundamental rights and freedoms do not override our interest in advertising, since we inform you comprehensively about data collection within the context of our data protection policy and you have the option of declaring your opt-out at any time (using a link or your browser settings). We also use only pseudonymised tracking.


We use so-called cookies on our website. These are small text files that your internet browser places in the end device you use and that are stored there. A cookie will generally contain and compile no personal data concerning you or your use of the internet. Personal data can, however, be stored in cookies if you have consented to this or if this is absolutely necessary for technical reasons (e.g. in order to permit a protected login).

However, the cookies on your computer or the end device used by you may lead to services and contents adjusted specifically to your needs being provided when you visit a website – e.g. by remembering the products you have chosen or the settings you have made. However, only the cookie on your end device will be identified for this, and not your end device or you personally.

We use cookies in order to remember your selection and your settings, in order to improve usability by improving our websites and offering you contents that are optimised for your needs.

The cookies enable us to store, among others, the following items:

  • Your browser settings, such as the browser type that you use and the plug-ins you have installed. This prevents us from asking you every time you visit our website whether you have the necessary software installed, e.g. in order to display videos or graphics that we provide on our websites.
  • Your country and language selection. If you have chosen English as your preferred language once, it will be made your default language, to be used automatically for your next visit to our website.
  • Your movements on our website and its use. We will not compile any personal data within the scope of this process, but only statistical data that contribute to optimisation of our website.

Some cookies will be valid until you end your browser session; others will be stored for an extended period.

How do I prevent cookies from being placed?

Most web browsers accept cookies automatically. You can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies. Some browsers offer a special mode in which cookies are deleted every time you end your visit to a website. In Internet Explorer 8 and newer versions, this function is called “InPrivate Browsing”; Google Chrome Version 10 and up call it “Incognito”, Firefox Version 3.5 and up call it “Private Mode”; Safari Version 2 and up say “Private Browsing” and Opera Version 10.5 and up have named it “Private tab”.

For precise instructions on how to change your cookie settings, see the area “Help” of your browser. You can delete the cookies already stored on your computer or device at any time. You can also object to recording and forwarding of personal data or prevent processing of such data by deactivating the execution of JavaScript in your browser or installing a corresponding tool to prevent this.

If you do not want us to compile and analyse information about your visit via the use of cookies, you may object to this at any time, effective for the future (opt-out).

Technical implementation of this objection requires placement of an “opt-out cookie” in your internet browser. This cookie serves only to assign your objection. Please note that an opt-out cookie can only be used by the web browser that placed it for technical reasons. If you delete cookies or use any other web browser or other end device, you need to repeat the opt-out for it. If you decide to generally not accept any cookies, you may, of course, still visit and use our website; however, if cookies are deactivated, we cannot guarantee an optimal browsing experience to you, and it is possible that certain contents will not be available, and use is therefore limited.

We currently use the following third-party cookies:

Adobe Dynamic Tag manager

We use the tag management system “Dynamic Tag Management” from Adobe. This system serves the purpose of controlled execution of analysis and online marketing software and passing on data to it without storing it in the Tag Management System. Cookies are used for this system. You can object to use of cookies by adjusting your browser settings.

You can find the data protection notices on Adobe Analytics here: or at

You can, of course, object to the compilation of pseudonymised usage profiles and storage of anonymous user data, by changing the settings in your browser.


We use BidSwitch, a service from BidSwitch 19 West 24th Street 6th Floor, New York, NY 10010, USA. BidSwitch uses cookies and web beacons. Within the context of use of the website, data, such as the IP address and activities of the users, can be transferred to a server of BidSwitch and stored there. It is not excluded that Bidswitch may transfer this information to third parties as well. This is the case in particular as far as this is required by law, or to the extent that the data are processed by third parties. You may object to recording and forwarding of personal data or prevent processing of such data by deactivating the execution of JavaScript in your browser or installing a tool such as “Ghostery” to prevent this. You can find further information in the privacy policy of BidSwitch. You can also declare an Opt-Out for BidSwitch.


We use the web analysis service “Bombora”, from Bombora, Inc., 257 Park Avenue South, Floor 6, New York, New York 10010 on our website. Bombora stores and processes information on your user behaviour. For this, Bombora uses, inter alia, cookies to store the information acquired.

We use Bombora for statistical evaluation of user behaviour, for marketing and optimisation purposes, specifically in order to analyse use of our website and to continually improve the user experience.

You can prevent recording by changing your browser settings or placing an opt-out cookie:

Further information on data protection at Bombora can be found in its Privacy Notice at:


We also use DoubleClick, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, “Google”). DoubleClick uses cookies in order to place user-based advertisements. The cookies recognise which ad has already been shown in your browser and whether you called a website using a displayed ad. The cookies do not record any personal data and also cannot be connected to these.

If you do not wish this, you can prevent storage of the cookie required for these technologies, e.g. in the settings of your browser. In such a case, your visit will not be included in the user statistics. You may also select the types of Google ads or deactivate interest-based ads on Google in the ad settings. Alternatively, you may deactivate use of cookies by third-party providers by calling up the deactivation page of the network advertising initiative. However, we and Google continue to receive the statistical information on how many users visited the page when. If you do not want to be included in this statistic either, you may prevent this by using additional programs for your browser.

GA Audiences

On our website, data are collected and stored by GA Audiences, a web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), to be used for the creation of pseudonymised user profiles concerning the users of our website. This way, we will display targeted advertisements on other external pages of the Google partner network to our visitors. For this, a cookie will be placed on your computer with which the user behaviour when visiting the website can be analysed and subsequently used for targeted product recommendations and interest-based advertisements. Placing the cookie will not lead to storage and processing of any personal data. If you do not want to receive interest-based advertisements, you may deactivate the use of cookies by following this link:

Google Analytics

This website uses Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). According to the agreement between Google and officer for data protection and freedom of information in Hamburg, data-protection-compatible use of Google Analytics without objection is possible subject to certain conditions. In particular, note that this website has the IP masking function activated for Google Analytics by using the settings in the Google Tag Manager in order to ensure anonymous recording of IP addresses.

Please also note the following information on use of Google Analytics: Google Analytics uses cookies that are stored on your computer and that permit analysis of your use of the website. The information generated by the cookie regarding your use of this website is usually transferred to a server of Google in the USA and stored there. Due to activation of IP anonymisation on this website, your IP address will be abbreviated first by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptions will your full IP address be transmitted to a server of Google in the USA and abbreviated there. On the behalf of the operator of this website, Google will use this information to evaluate your use of the website, in order to compile reports on the website activities and to render further services connected to website use and internet use vis-à-vis the website operator.

The IP address transmitted by your browser within the context of Google Analytics will not be combined with any other data of Google. You may prevent saving of the cookies by making the corresponding settings in your browser software; however, note that you may be unable to fully use all functions of the website in such a case. You may furthermore prevent recording of the data generated by the cookie and referring to your use of the website (including your internet protocol address) and processing of these personal data by Google by downloading and installing the browser plug-in available under the following link (

You may alternatively prevent recording by Google Analytics by clicking the following link: Deactivating Google Analytics. An opt-out cookie is set that will prevent the future recording of your personal data when visiting this website. The opt-out cookie applies only to this browser and only for this domain. You will need to click this link again if you delete your cookies in this browser.

For more detailed information on this, see or and the Privacy Policy of Google.

We use Google Analytics in order to evaluate the data collected through the DoubleClick cookie for statistical purposes. If you do not wish this, you can deactivate it under the following link:

New Relic

We use a plug-in of the web analysis service of New Relic on this website. This enables statistical evaluations of the speed of the website. This service is operated by New Relic Inc., 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA (“New Relic”).

If a user calls up a website of this offer that contains such a plug-in, his or her browser will establish a direct connection to the servers of New Relic. The provider therefore cannot influence the scope of data that New Relic collects using this plug-in, and therefore informs the users according to its state of knowledge:

Integration of the plug-ins will give New Relic the information that a user has called up the corresponding page the offer. If the user is logged in with New Relic, New Relic may assign the visit to his or her account at New Relic. If a user is not a member of New Relic, it is nevertheless possible that New Relic will learn of his or her IP address and store it.

Users can find the purpose and scope of data collection and further processing and use of the personal data by New Relic as well as the rights in this regard and setting options to protect the users’ privacy, in the Privacy Policy of New Relic:

If a user is a member of New Relic and does not want New Relic to compile any data concerning him or her via this offer and link them to his or her member data stored at New Relic, he or she must log out of New Relic before visiting the website.


This website uses Piwik, an open-source software for statistical evaluation of visitor access. Piwik uses “cookies”, i.e. text files that are stored on your computer and that permit analysis of your use of the website. The information generated by the cookie concerning your use of this internet offer is stored on a server of the provider in Germany. The IP address is anonymised at once after processing and before storage. You may prevent installation of the cookies by making the corresponding settings in your browser software; however, note that you may be unable to fully use all functions of this website in such a case.

For more information on data protection at Piwik, see its Privacy Policy.


We use Tradedesk, the remarketing function of The Trade Desk Inc. on our website. This function serves to display interest-based advertisements to you on external websites. “Cookies” are stored in your browser for this purpose.

This cookie then makes it possible to show you advertisements on external pages. According to its own information, Trade Desk does not collect any personal data during this process. Nevertheless, you can prevent data collection by Tradedesk by making the corresponding settings under Further information on Trade Desk Remarketing can be found in its privacy policy at:


This website makes use of the marketing automation technology of eMarketeer, a service of eMarketeer AB, Kista Science Tower - 164 51 Kista, Sweden, in order to gather data on user behaviour. For this purpose, the eMarketeer web monitor stores a cookie on your computer. The cookie used by eMarketeer contains a random sequence of characters (e.g. EmarketeerPing = Z3PxJgEvkY7eb2ikUDkf) and as a matter of principle does not store any data which would make it possible to identify the user. When you visit our website, the eMarketeer tracker script sends a sequence of characters together with the URL of this website and details of the length of the visit and the website of origin to the server of eMarketeer, which is located in Sweden. If, whilst setting up a customer account on our website as a new customer, you have ticked the checkbox "Yes, I would like to receive Newsletters", then the details entered during registration will be forwarded to eMarketeer. If you do not tick the checkbox, then no personal data will be forwarded to eMarketeer. The data is gathered for marketing and optimisation purposes. The legal basis for this is Art. 6, para. 1, sentence 1, point f of the GDPR.

If you have already provided personal data to eMarketeer (name, e-mail address or other information), then the (above-mentioned) sequence of characters together with this URL will be added to your existing profile. This information will only be used by us to make available specific marketing information to the visitor. The information will be shared exclusively with eMarketeer who will store the data.

The gathering and storing of data can be prevented at any time by blocking the eMarketeer cookie in your browser settings.

Social Plug-ins

This website uses social plug-ins from the following providers:

  • XING (provider: XING SE, Dammtorstraße 30, 20354 Hamburg, Deutschland)
  • LinkedIn (provider: LinkedIn, 2029 Stierlin Ct, Mountain View, CA 94043, USA)
  • YouTube (provider: YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066)
  • Google+ (provider: Google LLC. 1600 Amphitheatre Parkway Mountain View, CA 94043 USA)
  • Viadeo (provider: Figaro Classifieds, 14 Boulevard Haussmann 75009 Paris)

These plug-ins usually record data concerning you by default and transfer them to the servers of the respective provider.

In order to protect your privacy, we have implemented technical measures to ensure that your data cannot be recorded without your consent by the providers of the respective plug-in. When you call up a page in which the plug-ins are integrated, they will be deactivated at first. Only by clicking the respective icon will the plug-ins be activated, and you consent to having your data transferred to the respective provider.

After activation, the plug-ins will record personal data such as your IP address as well and send them to the servers of the respective provider, where they will be stored. Activated Social Plug-ins will also place a cookie with a unique identifier when you call up the corresponding website. This way, the providers can also compile profiles concerning your user behaviour. This is done even if you are not a member of the social network of the respective provider. If you are a member of the social network of the provider and you are logged in at the social network during your visit to this website, your data and information concerning the visit of this website can be linked to your profile on the social network. We cannot influence the precise scope of the data collected concerning you by the respective providers. For more detailed information on the scope, nature and purpose of processing activities and the rights and setting options to protect your privacy, see the data protection notes of the respective provider of the social network. They can be called up at the following addresses:

Data security

Seals-Shop GmbH uses technical and organisational security measures in order to protect your data managed by us from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security measures will be improved continually according to the technological developments.

Rights of the Data Subjects

If any of your personal data are processed, you are a Data Subject within the meaning of GDPR and you have the following rights vis-à-vis the controller:

Right of access according to Article 15 GDPR

You may obtain from us confirmation as to whether or not personal data concerning you are being processed by us. If we have processed any data concerning you, you have the right of access to further information named in Article 15 GDPR.

Right to rectification

If your data that we have recorded concerning you are inaccurate or incomplete, you may obtain rectification without undue delay in accordance with Article 16 GDPR from us.

Right to restriction of processing

Subject to the conditions of Article 18 GDPR, you may have the right to obtain restriction of processing of the personal data concerning you.

After restriction, your data must only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the Union or of a Member State. We will inform you before the restriction is revoked.

Right to erasure

If one of the grounds from Article 17(1) GDPR is present, you may obtain erasure of the personal data concerning you without undue delay from us, except if any exception from the erasure obligation according to Article 17(3) GDPR applies.

Right to provision of information

If you have exercised the right to rectification, erasure or restriction of processing vis-à-vis us, we are obligated in accordance with Article 19 GDPR to communicate this to each recipient of your personal data, except if this notification is impossible or involves disproportionate effort. You also have the right to be informed about the recipients. You have the right to provision of information about such recipients by the controller.

Right to data portability

You also have the right according to Article 20 GDPR to receive the personal data concerning you from us in a machine-readable format and to transmit the data to another controller without hindrance, provided that the conditions from Article 20(1)(a) GDPR are present, or to have your personal data transmitted to another controller directly by us where technically feasible and such does not adversely affect the rights and freedoms of others. This right shall not apply to processing of personal data that is necessary to perform a task in the public interest or to exercise official authority.

Right to object

You have the right to object to Seals-Shop GmbH at any time concerning processing of the personal data concerning you in accordance with Article 6(1)(f) GDPR.

We will no longer process the personal data concerning you except if any compelling legitimate grounds for the processing override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

Right to withdrawal of the declaration of consent under data protection law

You have the right at any time to withdraw your declaration of consent under data protection law by declaration vis-à-vis Seals-Shop GmbH. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Right to lodge a complaint with the supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes this regulation.

Changes to the data protection policy

This data protection policy will be continually updated in keeping with any future developments of the Internet or of our offer. We will always announce changes on this page in due time. This page should be visited in regular intervals in order to stay up-to-date with our latest data protection policy.

Data protection officer

If you have any questions concerning processing of your personal data, you may contact our external data protection officer directly, who is also available if you want to request information, file requests or lodge complaints:

c/o Data protection officer of Seals-Shop GmbH
Schockenriedstr. 1
70565 Stuttgart, Germany

Contact details of the controller:
Seals-Shop GmbH
Schockenriedstr. 1
70565 Stuttgart
Phone: +49 (0)711 7864-0
Fax: +49 (0)711 7803171

Manager with representation rights: Florent Guillomeau, Jürgen Bosch